When it comes to SEO there is a lot of confusion and the topic is not always clear to the entrepreneur who has to understand the differences, facets and alternatives.
TO THE QUESTION: "IS YOUR SITE ON THE FIRST PAGE?"
(Question that is already wrong from the start as it does not mean anything by not defining with which keywords the positioning of the website was carried out)
THE ENTREPRENEUR'S HURRY RESPONSE IS: "CERTAINLY ... IF YOU ARE LOOKING FOR ZOE WEB SOLUTIONS (EXAMPLE COMPANY NAME) WE ARE FIRST."
BUT UNFORTUNATELY THIS IS NOT WHAT WE ARE TALKING ABOUT WHEN SEO AND CONTENT OPTIMIZATION IS DONE. THE PURPOSE OF PERFORMING SEO OR OPTIMIZING THE CONTENTS OF A WEBSITE FOR POSITIONING ON THE SEARCH ENGINES IS TO BE FOUND WITH THEIR PRODUCTS OR SERVICES BY THOSE WHO DO NOT KNOW THE COMPANY, BUT ARE LOOKING FOR PRODUCTS OR SERVICES ON THE ENGINES RESEARCH.
Some example keywords to understand the concept could be: web solutions, it is important to take care of the SEO on websites, cms and websites for rent, web solutions for rent.
These examples of content optimization are some examples of results that can be obtained with an SEO strategy that leads to the website positioning, but in this example it is a generic positioning, on a service or a product. Our web agency in Hong Kong has always taken care of Local SEO techniques to help companies to be present with constant visibility on their services and products in specific areas.
A LOCAL SERVICE COMPANY, A PROFESSIONAL, A STORE OR A RESTAURANT, NEED TO BE VISIBLE ON GOOGLE EVERYWHERE, BUT ONLY IN THE AREA WHERE THEY WILL BE ABLE TO MANAGE THEIR CUSTOMERS AND REQUESTS AND THEREFORE RECEIVE A CONTACT TIME AREA MANAGEMENT MORE THAN MORE TIME TO OBTAIN RESULTS.
Local SEO aims to speed up the local positioning process of the website and to obtain localized visibility, but with many keywords.
Some example keywords to understand the concept could be: web agency Kwai Chung.
With these results, a partial result would be obtained, however, as not all surfers carry out searches on the web limited to the districts, so doing Local SEO means being visible also on local searches of municipalities and locations, with their products and services. This technique is called geolocalized positioning, a local SEO strategy that our web agency in Hong Kong has always implemented both on local coverage limited to a city, and on entire regions or all Hong Kong or China. But proper Local SEO can also be achieved in different languages or foreign countries.
Some example keywords to understand the concept could be: web agency Emilia-Romagna, web agency Bologna, web agency Kwai Chung, ... up to the districts of cities, where our operational offices our web agency in Hong Kong.
The geolocalized positioning of a website makes the difference for 5 main reasons:
- The website in a short time acquires greater local visibility which also allows a more effective and optimized management by the company;
- The few specific searches that arrive from many different locations in which the website is positioned thanks to Local SEO and geo-localized positioning, overall lead to many visits and of higher quality compared to the many of poor quality that come from websites SEO and positioning;
- For companies, shops and local professionals it means strengthening the brand;
- For e-commerce sites that sell online in specific areas (restaurants that do take away with home delivery) or online shops that sell throughout Hong Kong, it allows you to enter into direct competition by undermining local physical competitors and allowing Local SEO and positioning. geolocalized to position the e-commerce website everywhere for all product families and specific products treated.
- It costs less and the investment of correct Local SEO and geo-localized positioning is more effective than writing articles and constantly optimizing all the contents of your website.