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Website optimisation

Website optimisation

Is it better to accept the website optimization proposals or is it better to redo the already optimized site?

Website optimization: contents and html code walk side by side

We are contacted more and more often by web agencies or seo specialists who offer us the optimization of the website, but is it worthwhile to optimize the website or is it better to create a new website?

Let's analyze the main problems related to the lack of results derived from the positioning of websites and then understand what are the pros and cons:

  • CONTENTS
  • TECHNICAL PROBLEMS ARISING FROM THE CODE

CONTENT AND SEO

You know, the contents are essential for a correct optimization of the website which then leads to positioning, but what are the main rules to follow?

First of all for the optimization of the website it is correct to think about the navigators and the quality of their research. They are dedicating time to the website they visit and it is correct to provide quality and original content, as well as responsive graphics with a pleasant web design, therefore also the optimization of the website regarding the UI (user interface) is important, thinking about mobile devices and not only computers. Navigators come mainly from smartphones and if the site is not pleasant when viewed from a smartphone, it will be a quick and poor quality visit.

In addition to the quality of the contents, from an information and originality point of view, these contents must however be indexed to optimize the website and therefore position the keywords of the web pages on search engines. Therefore, to index content it is particularly important to take these factors into account:

  • Density of keywords
  • Gross keywords
  • mutual proximity of the keywords

and these are all content-related factors, but there are also technical parameters linked to the contents: 

  • Headers (H1, H2, H3, H4, etc...)
  • Meta title
  • Meta Description
  • Lang (in caso di siti multilingue)
  • Link all pagine del sito web (title, rel alternate)
  • Rich snippet

IMAGES AND SEO

But what do you imagine them to do with SEO? A lot. All image searches, for example, “garden design in bologna", they will lead to graphic contents that if correctly indexed, can lead the interested navigator to learn more about the website.

But how do you index the images? Simple: even the images have a combined text which serves both to optimize the indexing and therefore to the positioning of the website images, and for the accessibility of the website, allowing navigators with visual impairments or the blind, describing the images with an alternative text, or rather the ALT (alternate text - which actually means alternative text). But to match this alternate text and perform image optimization it needs to be written in the HTML code,generally through the CMS for content management, through programming. So a work of code, both for the administrative part, if it does not already foresee it, for the visualization of the HTML code of the website.

MORE OPTIMIZATIONS

In addition to the fundamental precautions, there are further properly technical precautions, not related in any way to the contents and their optimization. These measures are related to CSS, the structure of the HTML code, and the compression of images, as well as the use of web-font where possible instead of icons for social media and other technical features of the website.

 

SUMMARY: IS IT CONVENIENT TO PERFORM THE OPTIMIZATION OF THE WEBSITE OR BETTER TO CREATE A NEW OPTIMIZED WEBSITE?

As you can understand, the operations necessary to perform the best optimization of a website are many, and involve not only work on the contents, but above all on the code, both HTML and programming and therefore also a risk.

The programmer or web designer who will work on the source code to carry out the optimization of the website should check all the functionality of the website to be sure that there are no bugs (errors) before starting the website optimization work, otherwise in should subsequent problems arise, he should take responsibility for them and consequently answer for them with additional working time, or even damages to be compensated. Therefore, putting your hand to someone else's code involves risks that lead to preventive costs, but also having to analyze everything (as well as being almost impossible) would involve extra costs. Furthermore, the website would not be optimized optimally as optimizing the website on all the code would be a long job and perhaps not completely possible, so in just a few words: 

The best investment for website optimization is to require the creation of a new website, already conceived for seo, therefore it would already be born with all the optimized code and would allow better results by working only on the optimization of the contents. quality and less investment.

If you want to discover the current positioning of your website and understand how to improve its visibility you can: visit our web agency website e contact me via whatsapp at +39.345.2176558 for information or schedule an online call when it is more convenient for you.

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